Ohio State’s October-November run, capped by the UCLA rout and multiple recruiting flips, has driven top-trending threads on 247Sports and Eleven Warriors. Merchandise partners say NIL jersey sales jumped 18% week over week.
Marketing staff note that national media requests for Ryan Day and Marvin Harrison Sr. (appearing on behalf of his son’s NIL foundation) doubled in the past 10 days.
The heightened visibility is expected to boost December signing-day coverage and further cement Columbus as a headline destination.